Our ingredients

Pureva is committed to displaying the full INCI list for each product. Here are the main natural actives used across the range.

An herbaceous plant rich in proteins, vitamins and minerals, used for centuries in traditional hair care.

Helps strengthen hair and support scalp comfort

Indian gooseberry, one of the richest sources of vitamin C. A pillar of Ayurveda for hair care.

Helps nourish and reinforce the hair fibre

Mediterranean aromatic plant whose extract is recognised for its properties on scalp vitality.

Supports scalp vitality and helps hair look stronger

Also known as "black seed", nigella is a precious active in hair care, rich in essential fatty acids.

Helps nourish the scalp and support apparent hair health

Hibiscus flower is used in traditional hair care for its nourishing and softening properties.

Helps soften and hydrate dry hair

Nettle is a plant rich in minerals and vitamins, traditionally valued for supporting hair vigour.

Helps revitalise hair and support natural shine

Licorice root is a soothing active used to support scalp comfort and balance.

Helps support scalp comfort and balance

Clove is rich in antioxidants and is used in hair care for its protective properties.

Helps protect hair from external aggressors